What is SEO and How Does it Work?
If you've done research on how to increase traffic to your website, you've probably seen everybody talking about "Improve your SEO" on your site but what does that really mean? Seo stands for Search Engine Optimization or just how easy it is for Google to find your website.
Now there are several different search engines out there. You have things like Bing and Yahoo, Yandex but 90% of searches are done on Google. So that's usually what we're talking about when we say search engines and basically, search engines just go out and scour the web to find pages and index them in their catalog.
It's very similar to when you have a book and at the end of the book you have an index where it tells you where everything was talked about and the location. That's pretty much Google and their indexing system as well on the web in the cloud.
Typically they're about ten organic results on one page and organic listings simply mean that these results aren't paid at all. They show up on Google because they've done a good job of telling Google that this page is about this particular query.
Then you have a “people also ask” area and this simply shows the related searches that people will do on this topic. Now, fewer than 10% percent of people will actually ever click on the next page. If they don't find what they're looking for on the first page they'll simply adjust their search criteria and that's why Google added in this 'People Also Asked' area and here's the biggest why SEO marketing is so important for your website.
These top three organic results, they get over 70% of all the clicks. This first position usually gets the bulk of the clicks. Between 35% and 40%. The second will get between 15% and 20% and then the third position will get around 10%. So, that's why it's so important to make sure that your website is first on Google.
But, how does Google even determine what should go on the first page? The biggest factor is relevancy. You want to make sure that your website is exactly what the searcher is looking for when they're searching Google. Now Google uses over 200 factors to determine what's relevant in their algorithms and there's no way that we're going to be able to cover all of those but if we can concentrate on a few then we have a fighting chance to get seen in the search results.
In addition to relevance you'll also want to make sure that your site is useful. All that means is that when a user clicks on your site, the information that they're looking for is easily found. Think about the last time you did a search. If you went to a page that you thought had the answer but you had a hard time finding it on the page, did you stick around? Most people will click back and go look for a different answer.
Search engine optimization (SEO)
So make sure that your site is also useful and that you've arranged the answers for the topic in a meaningful way that's easier for readers to find what they're looking for. So there are two main ways that you can work on SEO on your website and they're called on-page SEO and off-page SEO. On-Page SEO is simply telling Google and the reader that you have everything that they're looking for. You have all the indicators that they're looking for and really, this just means you have all the right keywords on your site.
Now, on-page SEO is easier to deal with because most of the changes needed are within your control.
For instance, if your site is about barbeque then you want to make sure that your site has the right keywords in the title, in the body, in the image descriptions, it also means you have supporting keywords in it like BBQ recipes, grill temperatures, types of meat, best BBQ grills and everything else that is related to that topic.
Throughout this article we'll cover all the ways that you can do on-page SEO so you can get started soon. And the cool thing is, if you already have a website with some articles on it then you may be just a few tweaks away from seeing massive results with your traffic. Without writing any new content!
With Off-Page SEO, that simply means that you are making sure that other websites are linking back to you. These are called backlinks. Off-Page SEO is a little bit more out of your control because you're relying on other people to believe that your site is worthy of a link but if you're writing great content and networking with your industry or your topic area then it shouldn't be a problem.
Now I just want to let you know, as we go through this SEO process, just realize that search engine optimization does take time and sometimes it can be a little frustrating when you're not seeing the results fast. But if done properly, the results from your SEO efforts can last months or even years depending on the topic you're in.
SEO can take a long time to get any kind of meaningful results. And while you can't "force" Google to rank you high and fast, there are actually a ton of very quick things you can do to up your digital marketing game and improve SEO for your website.
So today, I'm going to show you some low-hanging SEO tips that will hopefully give you a boost even if you're not an experienced SEO.
One of the easiest things to do is improve page speed with lazy load. Lazy loading basically means to defer the loading of non-critical resources at page load time.
In other words, things like images or video content, will only load when they're visible on the page. This will reduce initial page load time, initial page weight, and system resource usage, all of which should positively impact performance. Aside from the fact that page speed is a so-called "ranking factor," faster loading pages provide a better user experience for your visitors and as a result, can reduce metrics like bounce rate.
If you're a WordPress user, there's a free plugin called "A3 Lazy Load" which is basically plug-and-play. And, if you're not using WordPress, you can use the intersection observer API or search for plugins made for your CMS. The next thing I recommend doing is improving click through rate for pages ranking on page one. I'd say it's widely accepted in the SEO community that pages with a higher click through rate can help increase rankings.
But even if that was all a myth, it doesn't really matter because more clicks equals more visitors. So improving CTR...Never a bad thing.
Google search console
Now, since 75% of users never scroll past the first page of search results, I recommend focusing on improving CTR for your first-page rankings.
To do this
1- Log in to Google Search Console and go to the Search Results or Performance report.
Make sure to click on the Average CTR and Average Positions boxes, which will add additional data points in the table below.
2- Next, set a Positions filter to only show keywords with a ranking position of 10 or lower.
3- Finally, sort the table by impressions in descending order, and also change this filter to show at least 100 keywords per page. From here, just skim through the list, and look for keywords that:
a) Make sense
b) Are not branded terms for other company names,
c) Have a reasonable number of impressions, and
d) Have a lower than average click through rate.
You can get more precise keyword ranking positions using Ubersuggest Rank Tracker tool. Alternatively, you can use it to see data on any website. Just enter the domain or keyword you want to research.
4- Next, I'll set a filter to only show pages ranking in the top 10. And just like that, we have a list of keywords with exact ranking positions based on these dates and also have the option to see historical ranking positions for any keyword.
5- The next tip is one of my favorites and that's to send emails to everyone you link to. With link building, you need to find prospects, vet them, find their emails, and somehow naturally ask them to link to you.
But by using this simple 10-minute outreach strategy, it cuts out a lot of steps in the link building process. Now, while the intent of the email isn't to actually build links, it's a great way to passively earn them and grow your network while you're at it.
Here's how it works in two steps.
Step 1 – Take note of all sites you're linking to. Afterall, you'll probably only link to pages when you respect their content.
Step 2 - Find their email addresses and just send them a quick note just to let them know that you've linked to them. Now, while this doesn't usually result in immediate links, it helps you start a conversation, and it can open up opportunities to have influencers recognize your work.
For example, you'll see in a SEO tips post saying that Buzzstream is the best tool in the industry for managing, and keeping track of scaled outreach campaigns.
In this case, you could reach out to the blog editor, marketing manager or social media manager and say something like: Hey [name], Long time Buzzstream user and superfan of your tool.
Just recommended you as the best outreach tool in this SEO tips article. Hope it sends some well-deserved customers your way. Cheers, Josh From my experience, sending conversation starters without an ask is a great way to increase reply rates.
And hey, if your content is unique and well-written, you'll often get compliments, which can open up natural opportunities for you to guest post or work together on another level.
6- Next up is to add internal links to your new pages. Internal linking is important. It improves crawlability, gets your pages indexed faster, improves topical relevance, and distributes PageRank to other pages so you can rank higher in Google.
So what I recommend doing is looking for topically relevant pages on your site that you can link from immediately after you publish your new post. Just go to Google and search for something like: site:yourdomain and then add a keyword that's related to your new page.
Then visit relevant pages and look for places where you can add links to your new posts.
HARO ("Help a Reporter Out.")
HARO stands for "Help a Reporter Out."
It's a free service where journalists can ask questions, and anyone can respond and be a source for mega publications like The New York Times and Forbes. HARO is one of my favorite ways to build authority links and it's something I recommend to everyone at any stage.
The thing with this service is that they usually send three emails per day which can be quite overwhelming, considering 90% of the queries probably won't be relevant to you. So a quick hack to make sure opportunities don't get missed is to lighten the load with Gmail filters.
After you've created a HARO account, just go to your Inbox and click on the caret to bring down Gmail's search options.
Next, set the “From” field to firstname.lastname@example.org.
Then, you'll want to set the subject to HARO within square brackets since all of their emails include that in the subject line. Finally, set the “has the words” field to any keyword you want to monitor. And you can also use the OR search operator to include multiple keywords or phrases.
Then click Search to see the results your search filters would include and check out some of the emails to ensure you're getting relevant results. If everything looks good, click on the caret again and then click Create filter.
You'll then have options to apply labels, mark it as important, or forward it to another team member to take care of.
The next tip is to perform an annual content audit. A content audit is where you analyze the performance of all content on your site to see whether it should be kept as-is, updated, deleted, consolidated, or redirected.
And it's not uncommon to get impressive results. Siege Media saw around a 50% traffic increase for one of their clients after cutting around 15% of the content from the site. And I've personally seen a traffic increase of 80% after deleting 74% of my pages.
You can also repurpose your best-performing blog posts to videos, and your best videos to blog posts. Now, there are a couple of great reasons to repurpose your content. First, people enjoy different content formats based on nothing more than personal preference.
People go to channels which they prefer and having both an active blog and YouTube channel, allows you to reach more people in the place they want to learn. On top of that, you are able to consistently reach a ton of new people every single month through both channels, allowing us to passively generate new leads and customers for our tools.
Second, you can own multiple spots in Google Search. Since videos are showing up more in Google's SERPs, we often try and own as much real estate as possible.
For example, if you search for "SEO tutorial," you'll likely see videos as well as blog posts. Search for "how to do keyword research," and you'll see an image result, three videos, and blog posts. Now, the actual work of repurposing content can take quite a bit of time, but strategically identifying the topics to repurpose can be done fast.
Now, there are generally three ways to decide on which content to repurpose.
The first way is to repurpose blog posts that are already getting consistent traffic. Reason being, you can almost guarantee that you'll get views to your videos. For example, we get a good amount of traffic to our post on free keyword research tools.
Another way to choose repurposable content is based on search demand on both Google and YouTube.
One final tip on repurposing content is to give the repurposed version a twist rather than directly copying it. What I generally do is look at the subheadings of the blog post, then put my own spin and angle on the topic. So what you read on our blog won't be the exact same as what you see in our videos, and vice versa. Now, I'd love to hear from you. Do you have any low-hanging SEO tips you use to improve your SEO? Let me know in the comments
Here's the truth about copywriting. Despite what you might have heard, you don't need years of experience or training to learn copywriting. In fact, copywriting is really easy.
So without further ado, let's dive into it
copywriting tip #1
Use reddit threads! Reddit is a copywriting goldmine to use it head over to a subreddit where your customer hangs out then take a look at threads that have lots of comments.
For example, let's say that you just launched a new keto diet bar well you'd, head over to keto and paleo subreddit and search for bars, then pay attention to the exact words and phrases that people use to describe what they like and don't like about. The bars they've tried so far.
copywriting tip #2
Here's a good rule of thumb that applies to pretty much everything that you write. Short sentences equals better copy and there's data to back this up. A study conducted by the American press Institute found that short sentences were 711 % easier to read and understand, which is why I always added my sentences to be as short as possible.
Bottom line use short sentences, they're easier to read and understand, which leads us to technique number 3.
copywriting tip #3
Here's the deal you can have the best copy in the world, but if people stop reading the page after the first sentence, your copy didn't work. That's why one of the main goals of your copy is to keep people reading or as copy writing legend Joe Sugarman puts it. The sole purpose of the first sentence is to get you to read the second sentence.
The question is: how do you get someone to keep reading your blog post, email or sales letter? A slippery slide is where you add something to your page. That's specifically designed to keep people reading. For example, you can tell a little story in the beginning of your sales letter, but leave the ending for the end, or you can refer to something that's coming up later in your blog post. You can even just say things like here's the deal and the question is to push people to keep reading
copywriting tip #4
Super specific headlines! You have probably already seen this old statistic before, 80% of people read the headline and only 20 percent read the copy. Is that statistic accurate? I have no idea, but I do know that your headline is super important and one of the best ways to make your headlines more effective, use super specific headlines.
Super specific headlines are exactly like that. They sell their headlines that tell your reader exactly what they are going to get.
In fact, this works so well that I tend to use super specific headlines on every blog post, landing page or sales letter that are right, and now it's time for technique, number five
copywriting tip #5
Use FOMO! It can make your copy ten times more effective. That said, FOMO also known as “fear of missing out” doesn't work for every situation. But if you can use FOMO, you should use FOMO.
That's because FOMO triggers our strong reaction with your prospects, an emotion that makes them want to listen closely to what you have to say.
copywriting tip #6
Write strong leads! Everyone and their mom knows that headlines are important, but no one talks about something that in my experience is just as important, if not more than a headline your lead, your lead is a section of your page that comes right after your headline and at least in my experience, if you lose people here, you've lost them for good with that.
Here are three strategies that you can use to write. Awesome leads:
First - Use a hook in your first or second sentence. The first sentence of your lead is huge, so make sure that first line really grabs your reader's attention. For example, this landing page from Reef or Leo has a killer first line.
Second - Next, you want to make your lead about six to eight sentences max whether you're writing a blog post, video script, sales, page or email newsletter. You want your lead to be super short remember. The goal of your lead is just to grab your readers attention and once you've done that you want to transition into the main section of your content. For example, I keep my blog post introductions to around six lines.
Third - Finally, use mini stories in your leads. Stories are a great way to hook your readers right off the bat but, like I just mentioned the problem with that, is that your lead needs to be short and sweet. So you don't have a lot of room to tell an epic story enter mini stories. Many stories condense a story into 4 to 5 lines.
copywriting tip #7
Don't use big words! Let's face it, big words don't impress anybody.
“Um, yes, in this video, I plan on demonstrating the effectiveness of online vocabulary on augmenting online transactions”.
In fact, they make your content harder to read. So, instead of big fancy, words like these use words that are easy to read and understand, and now it's time for our eighth technique
copywriting tip #8
The AIDA formula! AIDA is a classic copywriting formula that can help boost conversions on sales pages, landing pages articles, newsletters, video Scripts and more here's what this formula looks like, as you can see, AIDA stands for
copywriting tip #9
Benefits over features! There's no doubt about it when it comes to copy benefits crush features, in other words, features are nice, but benefits sell.
For example, let's say that you run a SAS company that sells productivity software. Here's how you can turn boring features into powerful benefits. You do a great job at highlighting benefits over features.
You outline key features, but, unlike most SAS companies, the vast majority of your copy is benefit driven, nice moving, right along to technique.
copywriting tip #10
Get out of the friend zone! We've all been in the friend zone before, or at least I have. The friend zone is when you like someone, and they like you back as a friend. Well as it turns out the same thing, happens with potential customers and clients they like what you're selling, but not enough to buy.
What's the solution? Address their objections, I'm talking about objections like it's just too expensive, it's not a good time for me yeah, it sounds good, but will this work for me or I'm not ready to switch from another product?
Most people pretend that these objections don't exist. Instead, you want to bring up these objections and squash every one of them.
copywriting tip #11
Talk to customers! Remember earlier, when I talked about using reddit for customer research. Well, if you want to take this sort of thing to the next level, I recommend actually talking to your customers, for example, I've recently hopped on skype, with three people that graduated from one of my programs, fun fact I was visiting my family in Rhode Island when I did this interview, that's why you can see my mom's amazing flower curtains in the background and because we were chatting on skype, I could dig deep with follow up questions next up. We have urgency and scarcity.
Have you ever had someone tell you that they're interested in what you're selling they just need some time to think it over? In my experience, 99 % of the time that person doesn't end up buying, maybe they got busy and forgot? Maybe they found another product, the exact reason doesn't really matter. The important thing is that you do something to get that person to convert right away.
Needless to say, these statements should be backed up with real limitations, otherwise you're going to lose people's trust, but if you can use them, you should use them.
copywriting tip #12
Solve the social proof! Paradox, you need social proof to sell, but you need sales to get social proof. I call this the social proof paradox and it's a real problem for lots of business owners.
Fortunately, there is a simple way to get around. This problem feature your strongest form of social proof. It doesn't have to be sales. For example, let's say that you just launched a new nutrition coaching program and to get leads. You offer people a free, seven day meal plan and if they want to upgrade to a paid coaching plan, they get a full 90 day meal plan and personalized support from you, but so far only a few people have upgraded to your pay plan. Well, in that case, you can showcase how many people signed up for your free meal plan or maybe only have twenty total customers, but three of those customers got amazing results.
Well, you can feature those three amazing results on your home page
copywriting tip #13
Use this proven 3-step testimonial formula! It's no secret that testimonials can skyrocket sales.
In fact, BigCommerce reports that testimonials can increase sales by up to 62 percent. That's the good news. The bad news is that most people use testimonials that simply don't work.
I am talking about testimonials like this now to be fair, there's nothing wrong with that testimonial. But it's not going to get anyone to whip out their credit card and buy what you sell. Instead, I recommend using this proven formula.
As you can see, this formula is broken down into three main parts: the three parts built on one another to create one super powerful testimonial.
· First up, you have the before here's, where your customer talks about where they were before they used your product or service. That way, people can relate to the person in your testimonial.
· Here's an example next, it's time for the after the after highlights specific results that your customer got from your product.
· Finally, it's time for the “what they tell someone” section. As the name suggests, here is what your customer would tell someone that's on the fence and because this recommendation comes directly from someone that used your product.
It's very believable.
copywriting tip #14
And one more bonus strategy use crooked numbers! Crooked numbers are numbers that haven't been rounded.
Here are some examples. According to research, crooked numbers are more believable than round numbers, which means whenever you can, you want to use them.
But in all honesty, if you feel overwhelmed or simply need more content than you can right yourself you can also look for a tool like ContentPress to make your life easier by writing for you on auto pilot.
And if you are looking for a more human approach to your copywriting touch base with a digital marketing agency to get you up to spend in no time.
Link building basics
For a long time now search engines have been using links as votes, which represent the web’s opinion on what pages users find relevant and useful based on popularity.
After years of programming development, the search engines have mastered and refined the use of link data, where complex algorithms are put in place to create nuance evaluation of websites based on this information. Links are not the entirety of SEO, but most search experts agree that huge portions of search engine algorithms are designed around link-based factors.
By using links, the engines can determine a site’s popularity in a specific niche based on the number of pages linked to it and when this information is combined with other metrics like trust and authority, the search engines assign a rank for the website.
Trustworthy sites usually link to other trusted sites while spammy sites get the fewest links from trusted sites and links are a great way to establish the validity of documents on any given subject.
What is Link building?
Link building refers to the process of getting external pages on the internet to link to your own website. The more important and popular a website is, the more the links from that website matter.
A popular site such as Wikipedia has thousands of different websites linking to it which means it’s probably an important and popular site. In order for you to earn popularity and trust with the search engines, you need assistance from other link partners.
The more important the site, the better. The Basics Link building is one of the most challenging parts of SEO but also the most important to success. In order to succeed in link building you will need a decent budget, hustle, and more importantly, creativity.
Each link building campaign is unique and the way you choose to build your own links will depend largely on your website as well as your personality. Your strategy should fall under one/or more of these types of link acquisition:
• Natural or Editorial Links: These are a type of links which websites and pages give naturally in order to link to your own content. Natural links don’t require any specific action from SEO, apart from the existence of quality content and the ability to raise awareness about it.
• Outreach or Manual Link Building: Outreach links are created through personal effort by contacting bloggers for links, spending money for listings and submitting websites to popular directories.
• Self-Created Links: Many websites encourage visitors to create links through blog comments, guestbook signings, user profiles and forum signatures. While these links only offer small value in the long run, they still have an impact on a number of websites. But generally, search 6 engines tend to devalue these types of links and they’ve been known to penalize websites that use these links aggressively. As with any successful marketing effort, you need a strategy and realistic goals.
But before you embark on a link building effort you should probably take time to read and understand the many elements of a link as used by search engines and how those same elements factor into the valuing and weighing of your links.
Many search engines exist today and those search engines use links in a variety of ways. We might not know all the attributes considered by the engines but through proper analysis and hands-on testing we can draw some informed assumptions that hold up in the real world.
Here is a list of the most notable factors worthy of your consideration. Professional marketers consider these factors when measuring the value of a link and a site’s link profile.
Topic-Specific/Local - Popularity This concept of “local” popularity was first used by the Teoma search engine and it suggests that links originating from websites within a topic specific community carry more weight than links from other general offtopic sites.
Let’s say for instance your website sell car parts, and you earn links from the Society of Automakers; the links would matter more than earning links from an off-topic, dog breeding site.
Anchor Text - It’s one of the strongest signals used by search engines when ranking sites. If a high number of links point to a specific page with the right keywords, then that page will have a higher probability of ranking well for the keyword used in the anchor text. This can be observed with searches like “Click here”, where a significant number of results rank mainly due to the anchor text of inbound links.
Trust Rank - The website is filled with spam. As much as 60% of web pages are in fact spam, so search engines have to find a way to weed some of this content out. They do this by measuring a site’s trust with the link graph. When a site earns links from high-trust domains such as government websites and non-profit organizations it boosts their score in this particular metric.
The Link Neighborhood Spam links mostly link to other spam sites. Spam goes both ways and search engines look at the totality of these links in aggregate so they can understand which “neighborhood” the website falls under. Therefore, it’s a good idea to be selective when you choose sites to link to and also when you attempt to earn links from a site.
Social Sharing - Social media has seen an explosion in the amount of content moving through different platforms such as Facebook, Twitter and LinkedIn.
The rise in social sharing has led Google to incorporate social signals in search results in an effort to serve personalized results. Some of these personalized results are not included in the first page but they still get promoted because of the surging social influence.
Individuals who share a lot of material across different social platform Search engines don’t treat socially shared links the same way they do other links but that doesn’t mean they don’t notice them. There’s been heavy debating over how exactly search engines factor in social links into their algorithms but its obvious social channels are of great importance.
Freshness You may not have known this but link signals decay over time and websites that were once hugely popular go stale, eventually failing to earn new links. Because of this, it is crucial to keep earning new links over time. Search engines use the “FreshRank” feature to determine a site’s freshness and judge current relevance. An aside on backlinks Bing and Google have been trying to discount the use and influence of paid links on their search results. Obviously it’s not possible for them to detect all paid links, they have been putting in a lot of time and resources into formulating ways to detect and discredit the practice. If you get caught 9 buying links you risk severe penalties that will probably kill your rankings and send your site to oblivion. Importance of Backlinks When you look at it in terms of building your site or blog, you will find several important factors which play a part in your overall SEO plan:
• Search engine ranking: It’s the main goal for most marketers and one of the ways this is achieved is by creating quality links to your pages. The key here is to create a variation of anchor texts and get it from niche blog or high quality blogs.
• Fast indexing: After creating a brand new website, the next challenge is getting indexed quickly by Google; but having backlinks from an active website tends to expedite this process.
• Page rank: If you get linked back from good quality PR sites then quite possibly you will get a decent page rank in subsequent updates. One of the many ways to find out how well your site ranks on a search engine is to search for one of the key phrases targeted by the page.
For instance if you want to rank well for a phrase such as “diet pill” then it would help if you earned links from pages that already rank well for that particular phrase.
Practice makes perfect - It takes a lot of practice, effort and experience to establish these variables as they affect your ranking but you can always use one of the many web analytics to find out whether your campaign is gaining traction. You know the strategy is working when you see an increase in search traffic, frequent search engine crawling and better rankings, among other things. If you don’t see a rise in these metrics then its possible you need to work on your on-page optimization or pursue better quality link targets.
7 SEO Predictions for 2021
Will SEO marketing change in 2021?
is you can expect fewer clicks so searchers are clicking on organic results less than ever and many variables are responsible for this but two of the biggest culprits are:
Number one - More SERP features which are featured snippets, instant answers, and knowledge boxes reduce organic CTR
Number two - Aggressive google ads - So what's the best way for Facebook, Google or any ad giant to increase revenue in the short term? Well they will force you to pay for ads by reducing organic reach and I do believe google cares about delivering quality answers for searchers but don't forget they will always care more about pleasing their shareholders.
Google will do what it takes to increase CTR for their advertisers and never forget that so the question is “what can you do to increase your organic CTR?“
· Don't target dangerous keywords - you shouldn't target keywords that have a high probability of producing low CTR. Google can answer simple queries like what time is it in location or what's the temperature? The searcher doesn't need to click through on these types of queries.
In short avoid keywords that have easy answers
· Build your brand - Branded searches are the key to long-term SEO success and you attract more branded searches by having an amazing product or by adding incredible value in your market plus branded searches are a huge trust signal for search engines, and I believe your brand's reputation and trust is the future of effective SEO
Voice search becomes more popular. Now, voice isn't the future! It's already here, according to bright local 58% of consumers have used voice search to find local business information in the last 12 months.
Now here's the good news: “You don't really need to do anything new to optimize for voice search”. All of the traditional SEO actions, like create effective SEO content for on-page, SEO optimization and link building will all help voice search performance.
Mobile search continues to dominate now this is a no-brainer here but most searches are on a mobile device, and to be exact, 52% of all website traffic was generated through mobile phones according to statista.
It often varies based on the industry but most will get the bigger part of their traffic from mobile, and this is the reason why google rolled out mobile first indexing.
They have way more data than we do and it's obvious that mobile is more important than ever and it also means that your website absolutely needs to be mobile friendly. Not only that but the mobile experience needs to be exceptional as well
User intent optimization - Matters for seo more than anything else.
What does that mean? It means that your page should satisfy the intent of the keyword that was searched. I find the best way to understand user intent is through categorization, just memorize these four types of user intent:
Number one – Informational, if a user searches how to build backlinks you should serve them an informational piece of content because that's the intent
Number two – Comparison, if a user searches moz versus ahrefs they're looking to compare and contrast these two products, so they can make an educated buying decision. And, a good page would be explaining the pros and the cons of these two products which would satisfy the intent for that search query
Number three – Transactional, if a user searches by “Buy video online”, they're ready to transact.
Number four – Navigational, if a user searches “SEO academy login”, you know exactly what they're looking for. Just give them the login page, it's that simple! So, just try to get into the searcher's mind every time you decide to target a keyword. What do they actually want when they enter the search query.
It's time well spent trying to figure it out
Accurate information becomes even more critical. I believe google tested this theory with the medic update, and I also think it wasn't a successful test because many websites saw a reversal after dropping.
It's very similar to the test they ran to see how the SERPS would look without using backlink signals but with that said I also believe that it which stands for expertise, authoritativeness and trustworthiness is, and will be, a big deal going forward.
Google wants accurate information, written by real experts in their search results and you can feel that sentiment through their search quality evaluator guidelines. This all circles back to quality content.
Google's panda algorithm targeted thin, low quality affiliate websites, why wouldn't they continue down that path? Google wants to eradicate inaccurate and potentially dangerous information from their search results, and the good news is that optimizing for it is super easy.
Just find a credible author who is someone with real credentials, experience and other forms of social proof write well-researched, in-depth content and just be a good company. The truth is google definitely has all the positive and negative information about your brand because their data access is unlimited. So, if your product sucks or your company wrongs its customers then your SEO performance will likely suffer as well.
Now,it won't happen tomorrow but it's definitely coming soon.
Ranking will take longer - Did you know that the average top 10 ranking page is over two years old? That's why I always emphasize patience. SEO is a very long term game and if you're not willing to put in the work over a sustained amount of time then it's probably not the right marketing channel for you.
That said, the potential is huge for people who are willing to do the right work and to be patient.
SEO continues to be the best online marketing channel in 2021.
Now despite these changes or perceived challenges, SEO is more alive than ever. It's definitely harder, and requires more skill sets but that's a good thing.
It's good for those that are willing to learn, take action and those that are willing to be patient.
The truth is companies are willing to pay more for SEO than ever before, because it's so much harder than it used to be, and that means if you possess the ability to increase organic search traffic then you will never need to worry about money again.
You can take on clients, you can start your own niche websites and you can have real financial freedom when you understand how to get SEO results. All you need is just the right system to follow and a credible teacher.
Now, what are your SEO predictions for 2021? leave them in the comments.