The Fundamentals of a Content Marketing strategy

The Fundamentals of a Content Marketing strategy

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience  and, ultimately, to drive profitable customer action.

It includes blogs, articles, press releases, case studies, videos, podcasts, infographics, etc. A content marketer creates new and original content that:

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action. It includes blogs, articles, press releases, case studies, videos, podcasts, infographics, etc.

A content marketer creates new and original content that: 

1) provides value to the reader (this is the most important criteria);

2) Is published on a blog, a webpage, an article directory site, a podcast, etc. as this will allow the marketer to publish valuable information on a number of social media channels as well as for local search engine listings;

3) Has a clearly defined audience  because of the value of the information provided on the page (the third criteria);

4) Can be used to generate free search engine traffic using the third criteria (the fourth criteria).

The content marketing strategy must be easily accessible to the readers  for them to share it with others, and the links must be branded with keywords for the search engines , especially Google, to generate better and more targeted results.

The importance of targeted traffic to the content marketer must be evaluated since it is the right opportunity to create a following for your blog, webpage, article, video, etc. using the social media approach. Also, it provides the opportunity to drive traffic to your site while creating a brand presence within your niche.

While we are talking about getting targeted traffic, it is very important to understand the difference between qualified and unqualified traffic. Qualified traffic is traffic that is looking for what you have to offer, whereas unqualified traffic are the ones that have no knowledge of your product, service or organization. For example, a potential customer who is looking for cheap air conditioners might be a qualified traffic to your website, whereas an unqualified person who is looking for cheap air conditioners might not be.

Another thing that is very important to know about targeted traffic is the fact that unqualified traffic can cost you a lot of money. Targeted traffic is free. This means that you will only have to invest a small investment in creating your content, and you will get a lot of returns by getting targeted traffic to your website.

4 Steps to Implement Content Marketing

An effective Content Marketing strategy must have four core elements to be successful: brand positioning, owned media value proposition, business case, and strategic plan. Understanding and implementing a Content Marketing strategy requires a comprehensive understanding of the four elements.

Step 1: Brand positioning

Content Marketing means different things to different marketers, but generally it refers to the marketing mix. The content strategy is what the content is doing for the business. The brand positioning relates to the positioning of the product and/or service, how it is going to help customers, and what it is going to bring to the table for the business. The value proposition concerns how the company is going to be different from the competition. The business case concerns how the company is going to be different from the competition, and what is going to drive the strategy. The strategic plan is the road map for implementing the value proposition, the business case, and the brand positioning.

How does the brand positioning of your business relate to content marketing? If you make the mistake of hiring an editor for your content, you are going to make poor content. This is just as true if you use a marketer with poor content creation capabilities for content management, design, and distribution capabilities. You are creating poor brand positioning if you lack a company story or a compelling story to tell your audience. What makes a content strong is the connection to a compelling story.

This story is not about what your company does or how much money you spend on the internet. It's about how your story is going to resonate with your audience. Your company's story relates to how you are unique, how you are going to reach a target market, and why you have a superior product than your competition. If you do not know the key ingredients for a strong content marketing plan, then you need to hire someone to help you.

Step 2: Build a strong list

Build a strong list

What does your company need to do to build a strong list? This list is what lets your company's audience know about you. You want to build a list that not only knows you, but also believes you when you tell them your products and services. Your list should be engaged and growing. How are you attracting people to sign up?

Step 3: Leverage your content

How do you use your content to build a strong list? Once you have a list, the next step is to turn them into customers. Here is where your content marketing strategy helps. Remember, once you have a list, you need to convert them into customers. Your content plays a big role in doing this. You write interesting stories, and you tell them to your audience. Are your stories compelling? You need good copy. Are your stories relevant? You need to tell the stories to your audience because they relate to the business.

Step 4: Measure your results

How do you measure the success of your content marketing strategy? If you don't know what the results are, then you need to hire someone to help you with this. Measurements are important so you can see what you're doing is working. Once you have accurate measurements, you can compare the results to your other marketing efforts to see if you're spending your money wisely.

These steps are taken for every content marketing effort you do. Don't forget to take the time to implement these steps before you move onto your next content marketing campaign.

3 Free Ways to Get More Clicks and Conversions

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience  and, ultimately, to drive profitable customer action. What is unique about content marketing is that it provides powerful  benefits  whether it's an eBook, white paper, white paper, or blog. Here are the six key benefits of content marketing.

1. It's free. It's free advertising, for free.

We've all heard it before, and heard it a thousand times. However, it's still shocking to hear someone say it  "content marketing is free advertising!" This might seem hard to believe if you have invested in other forms of advertising, such as online advertisements or paid advertising. But, in the digital world, it is true. The key advantage of content marketing is that you don't have to pay for it. All you have to do is create it, publish it, and wait for the benefits.

2. It's relevant.

The more useful your content is  both to your audience, and for search engines  the more likely it is to stay on top of search engines. And if you've spent a lot of time thinking about it, writing it, and publishing it  well, you want it to stay at the top. The advantages of this are clear  it is easier to stay at the top  and the benefits are obvious. Your posts receive far more attention than the advertisements in your business, and you may end up getting more clicks than paid ads.

3. It's valuable.

You want it to stay at the top, but you also want it to be valuable. What does it offer your audience that they'll come back? What are they looking for? How much attention is it getting? All of these factors will play a part in determining how useful it is.

Of course, the most important benefit of content marketing  is that it's a free way to build your audience. However, you also want the content to be valuable, and relevant. And your content to have value. When your posts stay at the top of Google search results, you'll likely be the first business website to offer something they're searching for. And when you get more clicks than paid ads, you'll likely get more conversions. Now, you can pay to be more visible  so you can charge more for the attention you get. But if your content marketing gets more click-throughs than paid ads, you'll likely get more conversions. And because content marketing is a free advertising strategy, it's an extremely cheap way to get noticed. So when people click on your content marketing than on paid ads, you get more clicks. It's really cheap. But it works.

The key, of course, is to get the attention. The good news about having a new post at the top of Google is that most users don't spend much time going beyond the first page. When a user clicks on your link, it's going to be more of a wait and see approach. What you want to do, then, is make sure you have your keyword rich content that you're not going to get a long wait to see if it's good. And what you want to do is also make sure that you get the attention of the user and that they stay and see what you have to offer.

Once you have those two things, then your conversion rate will go up. Your paid advertising will be more valuable, and you'll end up with a more valuable advertisement.

Source: Enabler Space